Hi, I’m Erica

I help brands grow on social

I plan, create, edit, and manage content that helps brands show up clearly and consistently online

Portrait of Erica

4.2M+

video views

4.4M

total viewers

10+

global beauty brands

Brands I’ve worked with

OatsideAnuaTresemméDoveClose UpLancômeMaybelline3CERoundlabOatsideAnuaTresemméDoveClose UpLancômeMaybelline3CERoundlab

Featured TikToks from @ericaknigh.t

Three of my best-performing posts — organic reach, no ad spend.

Channel insight screenshot from my TikTok analytics.
High-save skincare content with measurable viewer retention.
Channel insight screenshot from my TikTok analytics.

The work, by category

The content I make most — short-form that feels native to the feed.

Portrait of Erica

4.2M+

views created

About me

I’m Erica, a content creator who helps brands tell their story through content that feels natural — and actually performs.

What I do

Short-form video, lifestyle, and storytelling content built to grow brand trust and conversions, blending creativity with strategy so every piece fits your voice.

What to expect

Tailored strategy, quick turnaround, and content that resonates — with a focus on building genuine connections between your brand and your customers.

  • Singapore / Yangon
  • Business & marketing background
  • English & Burmese

My approach

Three things every piece of content is built to do.

Storytelling

Bringing products to life with real experiences and authentic narratives that feel personal.

Relatable content

Content that looks native to the platform and blends into the feed instead of interrupting it.

Conversion-focused

Every piece is made with intent — driving engagement, traffic, or sales.

Why it works

Audiences trust real voices over polished ads. Creator-led content helps brands:

01

Build credibility and authenticity.

02

Increase social proof and trust.

03

Create relatable moments that inspire action.

04

Strengthen community around your brand.

Let’s build purposeful social growth.

Reach out for social media strategy, content planning, editing, campaign direction, or creator-led brand storytelling.