I work across strategy, content planning, editing, scheduling, and analytics for brands that need social output with a clear business goal.
2025 - Present
Iamshwehtet / Remote
I manage the full content pipeline for a Myanmar clothing brand on Facebook, including strategy, editing, graphics, and scheduling. I publish two reels per week consistently, with a top reel reaching 318K views and 210K reach with zero ad spend. The page generated 4.1M+ views, +48.6% growth, 494+ days watch time, and 443K unique viewers in seven months.
2024 - Present
Self Employed @ericaknigh.t / Singapore
I independently built a bilingual skincare and lifestyle channel across TikTok and Instagram, growing the channel to 9.5K TikTok followers and 2.4K Instagram followers. The channel generated 4.2M+ video views, reached 4.4M total viewers in the past year, earned 89.7% organic FYP traffic, and led to collaborations with 10+ global beauty brands.
2022 - 2023
M's Lifestyle / Freelance
I developed a content marketing strategy that drove 100% product sales through organic content and targeted paid campaigns. Within three months, I grew Facebook page followers by 300% through SEO-focused content writing and a consistent posting schedule, then improved engagement by 35% using CapCut, Canva, and regular metric reviews.
2023 - 2024
Coventry University / Singapore
I graduated with First Class Honours in a Bachelor of Arts focused on Marketing. University projects strengthened my communication, teamwork, leadership, and creative strategy skills through group projects and community volunteer initiatives.
2020 - 2022
University of Northampton / Yangon, Myanmar
I earned a Higher National Diploma in Business Administration, building a foundation in organizational management, business operations, administrative coordination, communication, problem-solving, and project management.
English / Burmese