Iamshwehtet / 2025 - Present

Full-pipeline social strategy

I manage the content pipeline for a Myanmar clothing brand, covering strategy, editing, graphics, scheduling, and performance tracking.

9:41 •••

Role

Social media strategist

page views
4.1M+
top reel views
318K
unique viewers
443K

The brief

Goal, shape, result.

Client goals

  • Build consistent social output for a clothing brand without relying on ad spend.
  • Turn reels into a reliable awareness and reach engine.
  • Use analytics to guide creative direction and posting rhythm.

Key brief elements

  • Manage strategy, editing, graphics, and scheduling across Facebook.
  • Publish two reels per week consistently.
  • Track reach, views, watch time, and audience response.

Approach and creative decisions

  • I planned recurring reel formats so the brand could show products consistently.
  • I edited content for clarity, pacing, and mobile-first viewing.
  • I reviewed metrics regularly and adjusted creative decisions based on performance.

Before

The brand needed a stronger content system and more consistent publishing.

After

The page generated 4.1M+ views, +48.6% growth, 494+ days watch time, and a top reel with 210K reach without ad spend.

Notes

This work shows how I think beyond individual posts. The goal is a content pipeline that can keep moving, stay consistent, and learn from each result.

What I enjoyed

I enjoyed building a repeatable system where strategy, visuals, editing, and analytics all supported the same growth goal.